Brazil hosted the 2014 Soccer World Cup on 12 different capitals. Several sponsors based their advertising campaigns on giving tickets for a few unprivileged Brazilians that otherwise would never join the party.

As the main sponsors of Brazil’s national team, Brahma wanted every single Brazilian to be part of this historic moment.

So, we took the World Cup to countryside villages and rural towns, inviting more than 500.000 people to the party. We turned their main square in a stadium with grandstand, huge screen that broadcasted the matches in real time, and hundreds of thousands of gallons of Brahma beer.