Even though Brazilian Paralympic athletes win more medals than the Brazilian Olympic athletes, they remain unknown to the general public.

With the 2020 Paralympic games approaching Braskem, a long-life official sponsor of the Brazilian Paralympic Team, wanted it to change.

So, they invited Marcos Abranches, the first choreographer with cerebral paralysis, to create the Official Brazilian Paralympics Celebration, one that could be mimic by anyone, with or without disabilities. The reason behind it being that very major sports celebrity has their own trademark celebration. And being such champions, Brazilian Paralympic athletes deserve a celebration of their own.

The celebration was posted by the Parathletes themselves asking everyone to mimic it. It quickly spread on social media by some of the country's top influencers. Then the celebration ended up on Tokyo's podiums, where it was seen by millions.

Role: Creative Director