The podium was invented on the Ancient Greece. By then, the huge gap between the platforms served a purpose: to show 1st, 2nd and 3rd places for everyone at the big arenas, even to those on the last rows.
Since then a lot has changed. Technology enhanced performance so much that competitions are now decided by dozens, hundredths, sometimes millionths of a second or an inch. Plus, with broadcasting and screens on the events’ sites, everyone knows what goes down on every competition.
Despite all these changes, the podium is still the same. And, after conducting hundreds of interviews, we confirmed that the gap between the platforms have a negative effect on athletes. After all, it doesn’t matter how close the result is, it’s always portrayed as an unchangeable large difference at the medal ceremony. So, we took technology on the athlete’s side once again and reimagined the podium to create a fairer version of it.