The brief was to promote Telefonica’s new pre-paid phone chips that offered a lot more advantages than its competitors.

We showed what happens to customers that get that kind of benefits: They get spoiled. Like, really REALLY spoiled. Like “I order one pizza and you deliver only ONE pizza?” spoiled. Ivete Sangalo, one of Brazil’s most famous singers, would always appear on the background singing her hit song (that, btw, is called “Spoiled”).